What is the Mona Lisa worth

Why is the Mona Lisa so expensive?

Knowledge is power! Knowledge consists of information, which in turn turns the average into something special, transforms the strange into scandalous and creates a celebrity out of an unknown. But is this information always authentic and reliable?

Hard to believe, but before the 20th century, the world's most famous painting, the Mona Lisa, was hardly known to anyone and made no move to become the prominent work of art it is today.

What made her so famous besides the masterly technique used? In 1911 the Mona Lisa was stolen from the Louvre Museum and returned triumphantly a little later. The painting became a sensation overnight - the headlines in every newspaper reported the scandal.

This trick of stimulating public interest, ie a "hype", still works perfectly today. It is the targeted flow of information generated through all of the cross-references, articles, photos, mentions, and memes that makes a work of art a famous masterpiece in the eyes of art consumers.

Theft of the Mona Lisa. Illustrator Achille Beltrame (1871-1945), from La Domenica del Corriere, 3rd-10th September 1911.

In our day and age, the value of information, especially when it is authentic, is evident. They become more valuable when concentrated in an exclusive and trustworthy source. This also increases the value of the associated art object.

The .ART project 'Digital Twin', which is based on a top-level domain, creates the opportunity to create such unique sources of information.

Domain names are time capsules for data, each with a unique ownership structure, which enables smooth access for all users to the global information field. When a domain owned by the Louvre Museum is dedicated to the painting Mona Lisa, that website becomes the source and repository for absolutely all trustworthy information about the work. The value of the information is ultimately supported by the museum authority.

The same mechanism works with all data sources belonging to the owners and administrators of cultural assets and institutions. We will be able to create hundreds of thousands, even millions, of new time capsules in which the information they contain is constantly growing while maintaining its trustworthiness. In turn, the value and cost of the object to which the information is dedicated will also increase.

Digital Twin by .ART offers a new type of asset that is as valuable as stocks from Google and Facebook, oil futures, shares in venture funds or title deeds.