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Create a WordPress Website [2020]

In this guide you will learn how to create a WordPress website and improve your online presence.

Among other things, we dedicate ourselves to:

  • Why websites matter
  • How to install WordPress and make basic settings
  • What are so-called "page builders" and how they work
  • Useful plugins for pretty much any WordPress website
  • And much more

Why do you need a WordPress website?

Online trading is booming. During this trend

has been observed for a little longer in other countries such as the USA, at the latest since this year it has also beenGermany in the e-commerce madness.

This can be seen from a study by Mintel; Over nine out of ten German Internet users (92%) have made at least one online transaction in the past 12 months.

If you think these are just the younger generations, you're wrong. A remarkable 89% of internet users over the age of 65 made a purchase online in the past year.

The following can be drawn from this; Companies and private individuals in the retail sector in particular would do well to invest in the future with their own website, including an online shop.

But that is far from all.

Anyone who does not own a website these days, regardless of whether they are a small company, large corporation or private individual, loses customers to the competition.

The extent is clear from a representative GfK online survey by Greven Medien. A proud 91.7% of Germans attach great importance to a solid online presence for companies.

All well and good, but what are the consequences of a non-existent online presence?

The loss of potential as well as previous customers! According to the study, more than a third (34.4%) of customers switch to the competition if relevant information cannot be found.

A modern and visually appealing website is now taken for granted. The lack of such a website is not without harm to them. According to the consumer research institute GfK-Online, 48% of customers consider a company without an online presence to be old-fashioned, 25% as unprofessional and even 6% as dubious.

I think these numbers speak for themselves. Not to mention the multitude of other reasons why you should own a website.

And it is precisely this barrier that we want to remove together.

Here you will learn how to create a WordPress website without coding and web development skills, so stay tuned!

Buy a domain

We depend on a total of three fundamental components in order to be able to create and publish a website.

These are;

  • A domain, i.e. your web address (e.g. Yoyaba.com)
  • a web hosting provider (i.e. the server that stores your pages and makes them accessible to visitors 24/7) and
  • a content management system (CMS)

In this chapter you will learn; what a domain is

  • what this consists of
  • and what to look out for when buying

Get the right domain

Without a suitable domain, we won't get very far on the way to your new website.

But what exactly is a domain?

Simply put, a domain is the unique web address (URL) of a website (e.g. Yoyaba.com or Google.com).

These domains can be purchased from so-called domain providers or registrars. These are companies that take on the position of registration authority. Often these are internet providers (e.g. 1 & 1) who also offer other services such as web hosting.

More on web hosting in Chapter 2.

What should you watch out for if you want to register a domain?

Basically not too much, but a few points should still be addressed.

A domain is always unique. There is no duplicate web address.

A domain check can be used to find out whether your desired domain is still available. You can usually check this with most hosting providers. These all access the same database, so it doesn't matter where you check your domain.

The whole thing looks something like here on checkdomain.de

All you have to do is select a provider for registration and the name of your domain, and you're good to go.

As in every industry, there are a large number of providers for registering your domain.

But how do they differ?

Mainly in three aspects; Domain extension offer, price and service.

Top-level domain offering

So-called top-level domains (TLDs) are the endings of a domain (e.g. .com, .de or .uk). The decisive factor here is how many or which registries (i.e. the registries for domains) have concluded contracts with. The more contracts a provider has, the greater the choice of top-level domains.

Traditional TLDs such as .com are usually part of the repertoire of every provider, as well as the country-specific endings (.de, .uk or .us).

In the meantime, the spectrum has been expanded in many ways with TLDs such as .Pizza, .Insurance or .dog. I advise you to use either .com or your country-specific ending (.de in this case), if available. In the event that both are already taken, you can switch to another suitable TLD without a guilty conscience.

price

The prices for registering a domain vary from just a few cents to several euros per year.

service

Services such as the standard registration, renewal and termination of the contractual relationship, a domain check and the reservation of TLDs that have already been announced but not yet published offer scope for comparing providers.

Domain name selection isn't rocket science either. However, there are a few important points to keep in mind.

On the one hand, the domain should represent your company or business (e.g. Yoyaba.com). On the other hand, the name should be memorable, short and precise.

In summary, choose a reputable domain provider with appropriate service and a domain name that represents your company.

In the next chapter we will take a closer look at the second essential component for creating a website.

The web hosting.

Choosing the right hosting

In addition to a domain, we need so-called web hosting in order to create our website online.

In this chapter I will help you understand;

  • what a web host actually is,
  • what tasks he takes on and
  • what you need it for.

Finding the Right Web Hosting

To put it as simply as possible, by web hosting we basically understand the server that stores the pages of your website and ensures that it is available to visitors around the clock, 7 days a week.

There are different forms of web hosting. I will now introduce you to the most important forms and explain for which purpose which format makes sense or rather less sense.

With shared hosting, your website shares a server with many other websites. This offer is already available for a relatively low price; the customer can adjust and change settings via an individual login.

Overall, this makes it easy and, above all, cheap to bring a website online. However, there can be problems with the flexibility of updates because all websites are affected at the same time. The performance of your website also depends on the number of visitors to the server from other customers.

  • Virtual server or virtual dedicated server

In principle, this is a weakened form of shared hosting. In this case, a few websites share a server. Accordingly, the same shortcomings still exist, albeit to a lesser extent. Certain services can be guaranteed to the customer and higher visitor numbers can be managed.

  • Dedicated server or managed server

In contrast to the previous web hosting offers, the customer here rents an entire server that only contains their own website. With the managed server, the web hosting provider takes care of the care and maintenance, while with the dedicated server, the customer has full access to the server, but this also comes with personal responsibility for care, maintenance and security.

The decisive factor here should be how much specialist knowledge you as a customer have.

This method is particularly suitable for customers who have their own server hardware. This will be accommodated at the web host. This means that you do not need a separate server room and you can easily leave everything else to the experts. Of course, various services can be booked in addition, according to your individual needs.

Cloud hosting is a relatively new form of web hosting. In contrast to all of the previous options, the web host provides computing capacity, whereby only the computing capacity that is actually requested is debited (!).

For this reason, this is a very flexible method in which fluctuations can be easily adjusted and, as a result, a high level of reliability is offered.

Especially at the beginning of your career in e-commerce, blogging or as a private person, the budget is usually pretty manageable ...

Nevertheless, I can only recommend that you do not save too much on web hosting.

What kind of plan is right for your situation depends on many factors.

Among other things, what is your business? Are you an ecommerce retailer? Then you should definitely keep your distance from shared hosting because it is there with a lot
Visitor numbers can cause problems more easily and, especially in the field of e-commerce, the smooth accessibility of your website is essential.

This becomes particularly clear with a look at Gremlin.com, according to whose statement Amazon loses around $ 220,000 in revenue per minute of server failure (!).

In terms of costs, you can expect € 3-10 for shared hosting and between € 30-55 per month for VPS hosting, as the results of a current market study show.

Now that you know what is important when choosing the right web hosting service, we now turn to the content management system (CMS), the last fundamental component to bring your website online.

Set up WordPress

We have already clarified the domains and hosting issues. Now we have to take care of one last component - the so-called content management system, or CMS for short.

In this chapter I will answer the following questions for you;

  • What exactly is a CMS?
  • What do I need it for?
  • Which CMS are there?
  • How do I install WordPress and
  • Important basic settings

Here we go !

What is a content management system?

A content management system (CMS) is a software application with the help of which it is possible to create, modify and manage content (in the form of text, images, video and multimedia documents) online via a graphical user interface without being able to To have previous knowledge of any programming language.

In other words, a CMS enables even people who are absolutely not technically savvy to create a website or blog.

Instead of building the entire website from nothing, the CMS provides the infrastructure and we only have to insert the content in the front end.

Not bad, right?

Of course, this does not mean that the use of a CMS alone eliminates the need for a developer. Depending on your choice, you should still have knowledge of CMS coding.

What different CMS are there?

There are different content management systems that all more or less serve the same purpose - to enable a website to have an online presence.

At this point I will not go into each individual one, but rather we will deal a little deeper with the most popular CMS - WordPress.org.

A quick look at these statistics is enough to recognize the dominance of WordPress. If we consider the entire market, WordPress has a market share of 61.2% of all websites based on a CMS! ’

According to W3Tech, more than a third (34%) of all websites worldwide run on WordPress.

But what exactly is WordPress?

First of all, WordPress is an open source CMS with the help of which you can create a website relatively easily.

At this point it is important to mention that there are two forms of WordPress -WordPress.org andWordPress.com

What exactly is the difference here?

To keep it as short as possible;

  • .org is software available for free download that can be installed on any WordPress web host (requires a domain + hosting). This self-hosted version offers more flexibility through the possibility of integrating plugins and themes of your choice
  • .com is a hosted version that does not require separate hosting. The customer is bound to the given functionality by paid plans and has less leeway

If you want to delve deeper into the subject and understand the differences between the two WordPress versions down to the smallest detail, Elmastudio has written a great article about it.

All in all, I find WordPress.org to be the better choice in most cases. 

WordPress.com would be a great option for all new bloggers and people who are not 100% sure about it yet. In this case, WordPress.com offers a great opportunity to try the whole thing for free and to get a first impression.

Apart from that, I would always recommend WordPress.org, simply because of the greater flexibility in the areas of customization and expansion options.

Now we come to the practical part of this chapter - installing WordPress and making elementary basic settings that are useful for pretty much every website.

Install WordPress

Often times, this process can seem like a major obstacle if you have little to no prior knowledge of websites and terms like "hosting" or "server".

Don't panic, I can reassure you, the whole thing isn't nearly as complicated as it can sound.

Next, you use your user data and log into your hosting provider. There you can then make individual settings in the so-called c-panel (control panel).

Most hosting providers have a so-called 1-click installation. In this case, all you have to do is click and your hosting provider will do the rest.

After the installation is complete (this usually only takes a few minutes) you can access your WordPress account.

You can find the necessary data either in a separate email or directly in the c-panel from your hosting provider.

By the way, you can always reach your website at the following URL:

YourWebsiteName.com/wp-admin

The whole thing looks like this:

Now that we have successfully logged in and are in the WordPress dashboard, we can move on to the next step.

Essential WordPress basic settings

At this point I refrain from explaining WordPress down to the smallest detail, for the simple reason that this would go completely beyond the scope of this article.

Must-have settings after the fresh WordPress installation

1. Set up the language

First things first, the language in which your WordPress dashboard should be displayed. In today's global age and the increasing presence of Anglicisms, many users prefer to use English as an administrative language, while content continues to be written in their own mother tongue.

Personally, I also mainly use English as the standard language for managing and setting up all kinds of tools.

To set up the language of your choice, go to ‘Settings -> General ->‘ Website language ‘

2. Reset the installation password

Before your first login, WordPress generates a password by default. This simply consists of an almost infinitely long chain of numbers and letters in varying upper and lower case.

So after you have logged in for the first time, I recommend that you switch directly to a password of your choice.

It works like this:

From the dashboard go to -> Users -> Select your account -> User account management

There you can enter a password of your choice.

Don't forget to save after making changes!

Set up a user account

Next you can set up your user account - exactly where you changed your password.

So; User -> Select your account

I recommend that you scroll through calmly in order to understand the individual input fields.

3. Show search engine visibility

At the moment your website is neither visually adjusted nor optimized for SEO. For this reason, you want to prevent search engines like Google from coming across and indexing your website.

To turn off search engine visibility, do the following;

From the dashboard you navigate to -> Settings -> Reading

Once there you will find the item "Visibility for search engines", one click on the box is enough and your website remains "invisible" for the time being. Once your website is finalized, just uncheck the box.

Put on website title

Freshly after the WordPress installation, your website is generated a default title, similar to the password, “Another WordPress website” ... Not a particularly warm title, which is why you should adapt it directly.

To change this, go to 'Settings -> General' in the WordPress dashboard

There you can change the title of your new website as you like.

Put on subtitles

Now that you have found a suitable title, it is time to add a meaningful subtitle to it.

This can also be configured according to your requirements under ‘Settings -> General‘.

Set the day and time zone

In order to keep control of your schedule, both as a blogger and e-commerce seller, WordPress offers the option to set your preferred time zone, date and time format.

‘Settings’ -> General -> Time zone

Update WordPress to the latest version.

In some cases it may happen that it is not the latest but an older version. It is very easy to check whether your WordPress is up to date;

Do you see an update notification on the dashboard?

If so, then you should do this immediately to ensure safe and, above all, optimized work.

If not, then you can sit back and relax and continue working.

Delete dummy content (post, page)

After installing WordPress you will already find a sample page that shows you what your website looks like visually and a sample post‘Hello World‘.

Both can be safely deleted, as every additional bit of content takes up storage space and, conversely, has a negative impact on the loading time.

To delete this you go to; Pages -> All Pages and Posts -> All Posts and click on ‘Trash‘.

Delete irrelevant plugins and themes

Following the same principle, I also recommend deleting all plugins and themes that you have no use for.

On the one hand, your WordPress dashboard stays clean and, on the other hand, you minimize the amount of storage space.

This includes plugins like‘Hello Dolly‘, which are included by default when installing WordPress.

To get rid of this superfluous ballast, go to ‘Plugins and‘ Design -> ‘Themes‘ and select everything that you have no use for and click on deactivate / delete.

Permalinks

WordPress permalinks are the URL structure of your published pages and posts (e.g. https://yoyaba.com/blog/). Setting up permalinks correctly is of fundamental SEO importance, which is why you should determine your permalink structure before you start producing and publishing content.

You do this under ‘Settings ->‘ Permalinks ‘.

Here I recommend the setting‘Post name‘.

One last important note at this point before you commit to a permalink structure. Once articles and pages have been published under a certain URL, it can be serious to make changes later.

So it's important to define the permalink structure in advance!

Install the SEO and Google Analytics plugin

Whether blogger or e-commerce shop, it is essential to analyze the target group for every online presence.

In addition to analyzing your users, SEO optimization also plays a crucial role in ensuring that your page is found.

If you want to know how to optimize your WordPress SEO, definitely read the WordPress SEO Guide!

I recommend you to install the Yoast SEO plugin and Google Analytics.

To do this, navigate to ‘Plugins‘ -> ‘Install‘ and look for the plugin you want

Deactivate user registrations

There is a small box so that not everyone can log in to your website. Leave this unchecked if you want everyone to be able to log in.

‘Settings‘ -> ‘General‘ -> ‘Membership‘

Static homepage

So that the visual background of your website does not constantly change after the last published post, there is the option of defining a static page as the start page.

‘Settings‘ -> ‘Reading‘ -> ‘Your start page shows ...‘

Here you choose ‘A static page‘, unless you want to have your last posts displayed.

After we have dealt more deeply with the term content management system (CMS) and WordPress, and you have already got to know some important basic settings, we will now continue with the so-called themes, the visual framework of your website

The right WordPress theme

We have already checked off the basic components.

Excellent!

Next we take care of the so-called theme. In this chapter you will learn;

  • what a theme is
  • what this is good for
  • which themes I recommend to you
  • the advantages and disadvantages of free and premium themes
  • and much more

What is a theme anyway?

You can imagine the whole thing like this; After the fresh WordPress installation, your website is still bare, while the theme shows the clothing and the spectrum of functionality, i.e. what your website can do.

Because the theme not only relates to the appearance of your website, but also to the functionality, flexible themes such as Astra, OceanWP and GeneratePress are very popular.

This is simply due to the fact that you are not limited in advance what functionality your theme has to offer.

These "flexible themes" allow a very extensive individual adjustment rate, compatibility with an enormous number of plugins and widgets, and an extraordinary speed.

Especially in the current age, where Google classifies the loading time as an important ranking factor, an aspect that should not be neglected.

If you want to know how to optimize the loading time of your WordPress website, take a look at the WordPress Make it Faster Guide!

Themes are available either as free or paid versions. While WordPress itself offers some free themes in its directory, there is also a marketplace, the so-called Themeforest by envatomarket.

Themes and website templates are offered and sold here. According to envato, at least one item is actually sold every 5 seconds on themeforest! In total, more than 11,000 different and unique themes can be purchased there.

In terms of price, the whole thing starts with themes and templates from $ 2, and as always, there is no upper limit.

In a nutshell, a theme represents the visual and functional basis of your website.

All well and good, but what do you have to consider if you want to choose the theme for your website?

First we will deal with free and then with fee-based "Premium Themes" and explain both the advantages and disadvantages of both formats.

Free WordPress Themes

Why should I spend money on a theme when it is available for free?

This question is absolutely justified! To give you a better insight into the world of free WordPress themes, let's first look at the advantages and then later at the disadvantages.

What are the advantages of these free themes?

  • There are no mandatory costs associated with the purchase and therefore very tempting for everyone whose budget is relatively tight
  • Furthermore, every theme that is listed and available in WordPress' own directory has previously undergone a thorough and official control by WordPress.org. Thus the quality is guaranteed
  • Last but not least, free themes are very simple, clear and sleek. As a result, they offer a high level of user-friendliness for beginners (without programming knowledge), an easy start, and a relatively fast loading time for your website (more on this in the instructions linked above)

As you can see, there are some advantages why using a free WordPress theme can make sense for you and your website.

But what are the disadvantages of free themes?

Like everything in life, free WordPress themes have their downsides.

  • Limited functionality due to limited integration of plugins and widgets
  • Free themes are not updated regularly and customer service is usually absent, so that without advanced programming skills you are often stuck
  • Increased security risk due to e.g. higher susceptibility to hacker attacks
  • Limited flexibility in customization

In the end, it can be said that free themes offer a great opportunity to get into the whole WordPress website and gain initial experience. However, if you want to run a professional and ambitious website, you should rather use so-called premium themes.

Premium WordPress Themes

Unlike the free themes, the paid counterparts are not available directly from the WordPress directory, but via marketplaces (e.g. Themeforest).

Independent designers sell their own themes there, which offer the buyer a number of advantages over the free option.

So what are the benefits of premium themes?

  • Significantly higher functionality and above all flexibility when using third-party plugins and widgets
  • Some premium themes have already integrated their own pagebuilder, which makes the design of your website even easier and more pleasant (more about pagebuilders in Chapter 5)
  • Excellent customer service
  • Regular updates of the themes

What are the disadvantages of paid themes, if any?

Basically there are no serious disadvantages here, apart from the fact that these are chargeable.

  • There are always sellers who do not issue a return guarantee -> That is, if you have purchased a theme but you don't like it as you imagined or it is not compatible with your must-have plugins, it can be that you sit with it ...
  • No inevitable and official review of the offered theme
  • Many themes are overloaded with features that almost no one will take full advantage of. This in turn has a negative effect on the loading time of your website

I recommend that you simply run the theme in question in a Google search query and examine the reviews of other users, this should give you clarity.

Therefore, you should always weigh carefully which properties and functions are really essential and where compromises can be made.

In summary, it can be said that premium themes justify their price with a very high level of functionality and flexibility in the area of ​​customization. Excellent customer service will help you quickly with questions and problems, without you needing any prior knowledge of programming.

Free vs. Premium Theme Conclusion

Whether you should choose a free or a premium theme at the end of the day is difficult to answer. This depends a lot on what goals you are pursuing with your website and what kind of business you are running.

If you just want to try it out with a blog and publish something from time to time, then a free theme is absolutely legitimate and offers you a great opportunity to easily enter the world of WordPress.

On the other hand, if you own an e-commerce shop and have a correspondingly high number of visitors and are dependent on an extraordinarily fast loading time and smooth process, then it will be difficult to achieve this with a free theme. In this case, you are far better off with a premium theme.

Which themes would I recommend to you?

It really depends a lot on your individual requirements and goals, which theme suits your purposes best, but I'll give you a very good all-round solution here.

With the selection of the theme is the visual basis of your website, if you want to know how you can design the whole thing very easily and effectively according to your preferences, read on in Chapter 5!

WordPress Pagebuilder

In order to give your website even more individuality and fine-tuning, page builders such as Elementor, Beaverbuilder and Divi offer a user-friendly option based on the drag & drop principle, without having to encode everything manually.

In this chapter you will learn;

  • What a page builder is and what they are good for
  • What you need a page builder for
  • Which page builder I recommend to you
  • And much more

Here we go!

Individualization through pagebuilder

Would you like to have full control over the layout and design of your website? Then you will love Pagebuilder!

What is a so-called page builder for WordPress?

In short, a page builder is a plugin with which you can edit your WordPress pages and posts with a greatly expanded range of functions via drag & drop (mostly) super easily and clearly in a live view.

That is, everything you like about a page builderElementor edit, you get the result displayed directly on the live view.

The creation of descriptive websites and the collaboration with customers get a whole range of new possibilities.

While design used to be done by WordPress text editors and was severely limited without advanced programming skills, today anyone can create a great website without having to write a single line of code.

The range of options available through such page builders has changed dramatically over the past few years. Text blocks, sliders, contact forms, price tables and much more can really be applied to your page via simple drag & drop and easily adapted to your preferences.

Distance between the sections? Movement effects? Or custom positioning? No problem at all.

As if that weren't enough, pagebuilders like Elementor also bring a collection of templates and templates of finished pages with them, which can be inserted with just one click.

It all sounds very tempting, doesn't it?

Next, I'll introduce you to three of the most popular page builders, and lastly I'll name my absolute favorites.

Which different page builders are there and how do they differ?

Elementor (Pro)

Elementor is probably the most popular WordPress page builder on the market at the moment. There is both a free and a paid pro version.

Even with the free version, websites that are very attractive in terms of design can be built, which is a great opportunity to test Elementor before you go for a pro version.

Elementor is a so-called front-end page builder that instantly displays all changes you have made. Thanks to a successful user interface and a huge range of functions (especially in the Pro version), hardly any wish remains unfulfilled.

Elementor also offers the option of adapting the created design responsively for all devices (desktop, tablet and mobile).

No other Pagebuilder plugin has as many layout features and setting options as Elementor.

Another very big advantage of Elementor is that the page builder does not use shortcodes, but actual HTML. This is a lot more efficient and flexible.

Shortcodes are plugin or pagebuilder specific, which means that the moment the pagebuilder is deactivated, all your content will be lost. Elementor offers a great advantage here.

In terms of price, customers have the following options:

The basic version is already available free of charge!

Elementor Pro:

  • $ 49 annually for a website
  • $ 99 annually for up to three websites
  • $ 199 annually for up to 1,000 websites

Therefore there is:

  • 30 day money back guarantee
  • Those who do not renew the license can continue to use Elementor, but will not receive any new updates, features or support

Beaver Builder

The Beaver Builder is known for its reliability, but rather limited in terms of feature selection.

Nevertheless, pretty much anything you need can be done with the Beaver Builder. The user interface is not as clear as compared to Elementor and sometimes needs a second look before the desired feature can be found

Like Elementor, Beaver Builder doesn't use shortcodes, this is a big plus.

In terms of price, the Beaver Builder moves as follows:

  • $ 99 one time for a license and unlimited installs
  • 199 USD one-time for the "Beaver Builder Theme" and the option to use multisite
  • Agencies that also want white labeling pay a one-time fee of USD 399.

However, after a year you have to renew to receive updates. Renewal costs 40% less.

Divi

The third and final WordPress page builder is Divi. This page builder, which is available to match the Divi theme, has a very stylish touch and has an enormous range of functions.

Those who use the Divi Theme have the advantage that no separate plug-in is required, but the Divi Page Builder is already integrated into the theme.

However, the Divi Page Builder can also be used with other themes, all you need is the plugin.

Overall, Divi is very broad with 46 different elements, only the Elementor Pagebuilder has a larger selection.

The main disadvantage, Divi uses shortcodes. Lots of shortcodes. Therefore, the Page Builder is known for its fast, beautiful design on the one hand and for unnecessarily long loading times and shortcodes on the other.

In terms of price, it looks like this:

  • 89 USD per user per year for all themes and plugins!
  • $ 249 one-time and lifetime access to everything. No subscription.

For this you get:

  • unlimited number of websites
  • 110+ website layouts and 880+ design elements
  • as a bonus, a social sharing plugin and a pop-up designer

In conclusion, it can be said that all of these three WordPress page builders offer a wonderful opportunity to design your website easily, flexibly and particularly individually without having to rely on programming knowledge.

My absolute favorite is Elementor (in the Pro version). With its huge selection of elements, unique responsive mode and live view, few website developers leave their hearts unfulfilled.

Ultimately, as always, preferences are individual, which is why it is difficult to make a general statement about "the best WordPress page builder". Every page builder has its advantages and disadvantages, some more, some less.

With that in mind, Elementor again proves to be my preferred choice. With the free basic version, every customer has the opportunity to test the pagebuilder without obligation and to get an impression before considering the pro version.

With the integration of one of these most popular page builders, you have taken the next and penultimate step towards your dream website.

As soon as you have designed the pages and posts according to your preferences, the only thing missing is relevant plugins to optimize the performance of your website and expand the functionality. If you want to know how to optimize your finished website in the area of ​​SEO, then definitely take a look at the On-Page SEO Optimization Guide!

Useful plugins

Your website not only has to look good, it also has to perform well in the background and work optimally.

In this chapter I explain to you;

  • which is actually a WordPress plugin
  • why you need some and
  • and which useful plugins I can definitely recommend

Let's begin!

More functionality and performance with the right plugins

What exactly is a WordPress plugin?

Put simply, a plugin is more or less a bit of code that "plugs" into your self-hosted WordPress website.

In other words, a WordPress plugin is an additional module that adds or extends new functionality to your website.

In the WordPress directory alone, there are more than 54,000 plugins to choose from that can be added to your website.

While some plugins act as relatively simple "spam bots", other plugins transform your WordPress website into a real e-commerce shop ...

As you can see, plugins expand the scope of our possibilities to make your new website more functional, more powerful and faster.

Why do we need plugins?

I think this question has actually already been answered, but let me explain this to you using the example of page builders.

Before the release of the first page builder, web developers had to laboriously create the visual design of pages and posts with code using the text editor.

Page builders (such as Elementor, Divid and co) have been enjoying steadily growing popularity since 2014. This opened up a previously completely unthinkable experience and possibilities in the field of web development.

WordPress plugins are not that different from Google Chrome Extensions, which give your browser new and expanded functionality.

As a result, the reason why someone needs a plugin is always very individual. Are you an e-commerce shop operator or just a hobby blogger?

Depending on the goals you are pursuing with your website, the deeper and greater the need for certain functions can become.

Now that we have clarified what WordPress plugins are and what we need them for, I would now like to give you a list of useful plugins that I would thoughtlessly recommend to almost any website.

Plugin recommendations:

The Yoast SEO plugin helps you to significantly improve the visibility of your pages and posts, by adding meta titles and descriptions, as well as XML sitemaps, this plugin offers a very valuable addition to your WordPress website, as these options are not inherent are given.

Probably the best caching plugin on the market. Without any technical expertise, this plugin offers you an immediate improvement in the loading time and performance of your site.

This plugin is one, if not the most popular and best backup plugin for WordPress.

It enables you to make regular and, above all, secure backups of your site, so that in the event of a hacker attack or technical problems, the accessibility of your website is still guaranteed. You can determine yourself how often a backup should be made and where the whole thing should be saved (Google Drive, Dropbox, etc.).

This is an anti-spam plugin that, compared to the preinstalled Akismet plugin, meets the strict requirements of German data protection law.

Since every WordPress website uses 100% cookies by default, this is an absolute must-have plugin. In this way you guarantee that tracking codes such as Google Analytics in particular only really take effect once the user has agreed to the cookie policy. Ultimately, you minimize the chance of being warned.

  • A page builder (Elementor)

To really make the layout of your page stand out from the crowd and catapult it to the next level, I recommend using a good page builder. If I had to choose one, my choice would be very clear: Elementor Pro!

The security of your WordPress website must of course not be neglected. And this is exactly where the Wordfence Security Plugin comes into play. This offers you a variety of useful functions such as firewall and login protection, malware scan and "live traffic" monitoring.

  • PageSpeed ​​plugins: There are various helpful plugins here that are beyond the scope of this article. However, loading time is essential for every WordPress website and if you want to know more about the topic I can recommend this guide to make WordPress faster.

I can really recommend these 7 plugins to every website.

With regard to the use of plugins, less is definitely more here, because too many plugins have a negative impact on the loading time of your page and that in turn has a negative effect on the positioning of your page.

In the end, you have to decide for yourself which plugin makes sense for your goals and ambitions and which one does not. With this you have a great little list of useful plugins that can help your website.

If you need support in creating your WordPress website, you are welcome to contact us as a WordPress agency in Hamburg.

I hope this guide helps you to tackle the project of your own WordPress website and, above all, to finish it with satisfaction.

How far are you with the development of your first WordPress website? Have you already bought a domain but haven't decided on a hosting provider yet?

Have you already worked with a page builder? If so, what is your favorite?

I look forward to hearing from you, please leave a comment and a rating!