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WordPress vs Wix - the most important differences at a glance [2020]

WordPress vs. Wix is not an easy decision - especially if you are new to web development.

We are dealing with two very big names here: Wix has grown in popularity significantly in recent years and boasts a ton of celebrity fans including Karlie Kloss. WordPress is a long-runner and now supplies a third of all websites worldwide.

Both are great platforms, but they're actually very different. While Wix is ​​a website builder, which means that it stands out with a very intuitive user interface and all technical issues are taken care of for you. In contrast, WordPress is a powerful content management system (CMS) that offers more scalability, but also requires more technical know-how in comparison.

In order to accurately assess each platform, we used a combination of our own in-depth knowledge and real-life user concerns to identify five key areas: user friendliness, Functions,Price-performance ratio, Design flexibility, Support and Customer rating. Our meticulous research has been based on these five categories.

To help you understand Wix and WordPress better, and to find out which of them will work for you, we've put together this handy guide that delves deeper into seven key areas.

WordPress vs Wix - What's the Main Difference?

Wix is ​​a All-in-one website builderwhich is perfect for beginners and non-coders, while WordPress is a self-hosted open source CMS. This means that with WordPress you can completely create your site from scratch, while with Wix everything is built in and you can start building right away.

WordPress is more powerful than Wix, but it requires more technological know-how - knowing how to program is especially helpful if you want full flexibility. In contrast, Wix makes everything as simple as possible - it even has a design guide that can help you create a personalized page!

Wix makes it quick and easy to create a professional-looking website, with pre-built templates, built-in security, and in-house features. On the other hand, WordPress is great for building complex pages, giving you full flexibility and control. You have to choose a hosting provider, install plugins, run updates and much more.

Wix vs WordPress - the pros and cons

Ease of Use - Which platform has a more comfortable learning curve?

When it comes to usability, the learning curve for WordPress is definitely steeper. Many people choose WordPress for its flexibility, but with that flexibility comes the complexity.

If you have some programming skills, WordPress makes the world your oyster. You can edit pretty much anything, but you will need advanced technical knowledge to make adjustments.

Alternatively, you can always hire an experienced developer, but that can prove to be quite expensive.

While there are limits to Wix, it is specifically designed and built to be easy to use for non-developers as well. You can learn how to use Wix much faster.

Wix is ​​a What-You-See-Is-What-You-Get (WYSIWYG) website builderso you can drag and drop paragraphs, images, slideshows, shopping cart buttons and more anywhere on your web pages. Plus, you can customize the size and more with a few simple clicks.

As far as WordPress is concerned, the disadvantage is that no matter what content you add to the editor, you won't see what it looks like "live" until you preview or publish the page.

This is by no means a huge problem, but you have to keep clicking back and forth between edit and preview mode just to see how it all fits together.

WordPress also adds extra steps in another category: hosting and domain names. For WordPress you have to buy both separately. At Wix, on the other hand, things are different. Both are included in Wix packages, saving Wix users the time and effort WordPress users have to invest in finding the best hosting service and buying their own domain name.

Wix is ​​a lot easier to use than WordPress! Wix makes building websites easy for anyone thanks to its simple drag-and-drop editor. On the flip side, WordPress is the more powerful platform, but it also comes with a certain degree of complexity. It will take you a lot more time to learn how to use WordPress.

Design and Customization: How Creative Can You Get?

Design and customization are things WordPress prides itself on. There is practically no limit to how much you can customize your site ... but as you now know, this looks comparatively complex to implement.

Provided that you are familiar with programming, WordPress allows you to make extensive changes to the themes and really put your own stamp on your site. WordPress has a selection of free templates or 'themes' that you can work off - but if you are serious about the aesthetics of your site, you will want to buy one of the premium options or develop it yourself - or have it developed.

While you can buy WordPress themes from a variety of sources, we strongly recommend that you stick to the themes created by the platform itself. This way we avoid paying for a questionable theme that some amateur designer has come up with.

WordPress Premium Themes cost between € 25 and € 299 on average. They are by no means cheap, but they are the best option if you want a sleek design that is bug and update resistant. With Wix, you can choose from a huge selection of over 500 templates. All of these templates are categorized by industry and are pre-filled with sample content so that you can get an idea of ​​what your finished page might look like.

In conclusion, it can be stated:
has better design and customization options than Wix. Wix's flexible drag-and-drop editor makes it easy to move and position elements on your website template, but for sheer design and customization, WordPress is unrivaled. You can edit just about anything to your liking with advanced programming skills and have a number of free and premium themes to choose from.

Apps and plugins: who has the best extras?

Plugins and apps have a lot in common, in this case: they allow Wix and WordPress users to add functionality to their website beyond the basics.

Common add-ons include features - like adding Facebook or Twitter feeds to a website - or vice versa, like adding a shop area to a Facebook page. Other apps and plugins could help a website owner offer a contact form that users can use to easily send them an email.

WordPress is an open source platform. This means that WordPress codes are available to anyone to use and modify. Any programmer or coder can use WordPress to create their own themes or plugins that others can buy or download for free.

This is one of the main reasons the WordPress community has grown to more than 75 million websites (the latest statistics say it now powers about 30% of all websites on the internet). As more people and companies create websites, WordPress is expected to continue to grow.

There are 55,000+ WordPress plugins that have been downloaded more than 1.2 billion times that will give you an idea of ​​how extensive the WordPress community really is. But the fact that WordPress is so big is also a potential problem. As you can imagine, anyone with a little programming knowledge can create a theme or plugin for WordPress - which carries its own risks.

The quality of these tools could be great or they could be junk.

From this perspective, while WordPress gives you a lot of flexibility with the tools, many of them are mediocre. That's not to say that there aren't any good WordPress plugins - in fact there are many - but you have to sift through a ton of them to see which ones pass.

Wix is ​​not an open source platform. This means that only his private development team can add and change tools for creating websites. As a result, Wix tools are fully integrated with the website builder and have a much lower chance of being "buggy".

Wix is ​​also continuously expanding its functionality so that you can add many more functions to a Wix website. These apps are fully integrated so you don't have to worry about installing them. Also worth mentioning - if you have technical problems with the Wix tools, Wix will fix them for you.

Ecommerce: Which Is Better For Selling Online?

The main difference to cover here when choosing WordPress or Wix is ​​that Wix has built in ecommerce. You'll need to sign up for one of Wix's special ecommerce plans, but from there everything you need to start selling online is ready and waiting for you.

With WordPress, you need to install an e-commerce plugin in order to sell online. WooCommerce is the most popular option: it's free to install, but there are some additional costs, such as transaction fees. Other plugins in this category are BigCommerce and Shopify, as well as special e-commerce plugins like the subscription-focused MemberPress or the digital download plugin Easy Digital Downloads.

Wix's ecommerce features are relatively advanced, but nothing like pure ecommerce platforms like Shopify. Wix eCommerce is really for people who want a website that is able to sell a product here and there. It is not recommended for mature and large online shops. The choice should definitely fall on WordPress.

WooCommerce is much more advanced. Nonetheless, it is another cost factor that you have to keep an eye on, and again some technical knowledge is required here in order to set everything up optimally. WordPress with WooCommerce is better if you need a website just to sell online, although it might be easier to use an ecommerce platform if that's your goal.

Blogging: What's Best for Blog Posts?

Some websites work like brochures: they host nothing more than a handful of immutable web pages, from the 'About' page to the 'Contact us' page. But a blog is different. Any website that regularly publishes new content in the form of posts has its own features. Both Wix and WordPress have extensive blog support.

Wix has most of the basic blogging features: it supports articles, includes categories, tagging, and has an archive of free media such as images, videos, and GIFs.

The Wix Blog app lets you add contributing authors and blog directly from a mobile device.

However, Wix doesn't have a robust commenting feature: you'll likely have to use Facebook comments, which don't look as clean and could even attract spammers. In contrast, WordPress comes with a native comments section that is only available to people with a WordPress account.

WordPress, which has its roots in blogging, offers almost the same blogging features as Wix and adds a few more - including the ability to overlay a thumbnail over the beginning of a blog post and the ability to backdate a post or in set a private mode that makes it invisible to your readers.

But WordPress lacks one big advantage that Wix offers: It doesn't have a free media library to put in a post. Instead, WordPress bloggers need to find their own free and copyright-free images online on sites like Pexels or Pixabay.

SEO: Wix vs WordPress

Before we dive into which platform is better in this area, let's take a step back and understand what SEO actually is. Search Engine Optimization (SEO) is the process of making changes to your website to improve its chances of ranking high on search engine results pages.

There are many tweaks you can make to improve your website's SEO, and all of these are taken into account by search engines like Google and Bing when they create ranking algorithms.

If you are wondering what relevance SEO has for you and your company and what potential lies behind it, please contact us and we will advise you in an initial consultation.

Back to the topic, WordPress and Wix actually have something in common when it comes to SEO - they both rely on additional add-ons or third-party plugins.

There are two very popular options with WordPress - Yoast and RankMath. Yoast is the number one SEO plugin for WordPress and is used by over 5 million websites. It offers both free and premium services, although the free option is very limited. RankMath has not been on the market for too long, but scores with significantly better functions and free use.

For everyone interested - Yoast Premium costs $ 69 for a WordPress website, and comes with great SEO features like:

  • Editing metadata - changing the text that appears on the search results pages (SERPs).
  • Internal Linking Suggestions - Guide to the best pages to link to on your website when creating a new website.
  • Redirects - Automatically sending someone to a new URL when you change the slug on an existing page.

Wix also has a bunch of dedicated SEO apps, the most popular of which is Site Booster. Site Booster is free if you signed up for the Wix Unlimited Plan or higher, but Free and Combo Plan users cost $ 3.44 / month.

Site Booster also has tons of cool SEO features, such as embedding your company address in search results, targeting keywords, and tracking performance. You can read more about Wix's full SEO capabilities in our dedicated Wix SEO Review.

Ongoing Maintenance: How Much Housework is Required?

From a maintenance perspective, WordPress is constantly updating itself to improve security and fix bugs. When this happens (a couple of times a year) you'll need to update your WordPress website as well.

Some web hosting providers will do the necessary updates for you so you don't have to. Also, most of the larger, more reputable theme and plugin developers will update their products for you, but that's not always the case.

If the theme and plugins you are using are not updated by the WordPress developer, you run the risk of these tools significantly affecting, and potentially damaging, the performance of your website.


For this reason, we recommend that you thoroughly review the WordPress themes and plugins you are using.

With Wix, all updates are carried out by its technical team and automatically posted to your site - you don't have to lift a finger (and you probably won't even know the updates have happened). This is a real advantage, especially if you are not tech savvy.

Wix is ​​also constantly creating new templates and apps for you to use. The apps can be added to an existing website at any time, but it's important to know that you can't change your website's templates without redesigning everything from scratch.

Help and support: which is better for additional help?

WordPress has a huge community and an overwhelming amount of tutorials for tips and tricks.

One option is to hire an experienced WordPress developer to help you set up, configure, or modify your website - but that can get expensive quickly. However, some hosters, such as Bluehost, give you 24/7 access to their in-house WordPress experts when you sign up for one of their plans.

If you feel comfortable studying on your own, the numerous WordPress online guides can explain the most common problems to you.

There are also community forums for anyone who uses WordPress to discuss their issues with more experienced WordPress users. But the WordPress user base is just too large for the service to have a valuable, dedicated support team.

Wix has a dedicated support team to help its users troubleshoot problems. It has also created a ton of help articles and videos, and forums to help you build your website. Wix also offers email and scheduled phone support.

Price-performance ratio

The amount of money you want to invest in your website is a very essential consideration that you should think through carefully beforehand. Depending on which platform you ultimately choose, this amount can vary greatly.

Wix offers seven premium pricing plans and one free plan. The more expensive, the more features you get.

For the Combo, Unlimited, Pro, eCommerce and VIP plans, Wix gives you a free domain name for one year (worth $ 10- $ 12) and $ 300 in promotional coupons (Google Adwords and Facebook Ads). So if you use the vouchers, you can get your annual fee back very quickly.

With WordPress you need your own hosting service, this starts at around 3 € per month. You also need a theme. Here you can of course fall back on a free alternative, but depending on how much time and energy you want to invest in the project, choosing a paid premium theme may be worthwhile.

A pre-built WordPress theme costs around $ 25- $ 299, depending on how reputable the theme developer is (general rule of thumb: the higher the price, the more reliable it is). No matter what the price is in the end, one way or another you should thoroughly test and research the product before purchasing it.

If you want to add more functionality to your WordPress site (e.g., send slideshows, widgets, etc.), you can install some free or paid plugins that can cost around $ 15- $ 70 per plugin. Again, the price depends on the developer's reputation.

You'll also need to buy your own custom domain name if you're using WordPress, which costs around $ 10- $ 12 a year. You can find and buy a domain from popular domain registries such as

This means that the initial investment for a WordPress website can range from $ 140 to $ 200 or higher, depending on how many paid plugins you choose to go with it.

This doesn't take into account the cost of hiring a WordPress developer if you want to make adjustments to your site.

Wix vs. WordPress: Summary and Recommendation

You should have a strong idea of ​​what by now Wix and WordPress are and how they work. We've covered the main differences between the two platforms, and you should now have an idea of ​​which of the two platforms is better for you and your business.

Wix is ​​an easy-to-use, all-in-one website builder that helps anyone build a stunning website. Meanwhile, WordPress is a powerful, flexible platform that gives you ultimate control over your site, from design to security. Wix is ​​best for beginners, while WordPress is more technical.

WordPress is ideal for creating complex pages, but it takes longer to get used to. On the other hand, Wix is ​​a lot easier to use, but doesn't have the same level of flexibility that WordPress offers. If you just want to have an attractive website live on the internet quickly, then Wix makes more sense to you. If you want a high-quality, high-performance website, WordPress is the better choice for you. If you are looking for support with this, we would be happy to advise you without obligation on how a cooperation with us could look like.

Wix vs. WordPress is a very personal and subjective choice. WordPress is much more powerful and flexible, but it also needs a lot more time to find your way around and set everything up correctly.

Meanwhile, Wix manages all updates and support itself. While not as flexible as WordPress, Wix makes the whole website creation process easier and a lot more enjoyable - especially for non-tech users.

You should use Wix if ...

Wix is ​​for you if you don't have a lot of technical experience building websites and want an easy-to-use platform with no coding. If you're not using Wix's free plan - which comes with cheesy ads - it'll cost you anywhere from $ 13 / month to $ 49 / month.

You should use WordPress if ...

WordPress is perfect if you are a little tech savvy and value performance and flexibility. Make sure that you need some programming skills and that you need to maintain your website when WordPress is updated. Costs vary, but generally expect a setup fee of around $ 200, after which there will be ongoing monthly charges.

Just be aware that time and resources are the most important factors here:

  • Wix - less maintenance and lower costs in the long term
  • WordPress - more flexibility, but more maintenance, steeper learning curve and, in the long run, more costs

In summary, we can say that we recommend Wix if you work alone or if you only have a very small team without great technical resources.

If you're still unsure, try signing up for a free trial and taking Wix for a test drive.

We hope this discussion about the difference between Wix and WordPress has been helpful to you! If you have any further questions - that are not answered in our FAQs - write us a comment and we will get back to you.

Wix vs WordPress: FAQs

Which is better: Wix or WordPress?
If you're pretty tech-savvy and want to build a large site, WordPress is worth a try. However, if you're not that tech-savvy and prefer a simpler platform - and still be able to create a beautiful and professional site - then definitely check out Wix.

Is Wix or WordPress Easier to Use?
Wix is ​​a pure drag-and-drop website builder, and is super easy to use. WordPress is much more complex and requires a higher level of technical knowledge. If ease of use is your number one factor in your decision, then Wix is ​​for you.

Is Wix really free?
Wix has a completely free plan available - all you have to do is consent to their advertisements appearing on your page. However, if you want to get rid of these, all you have to do is upgrade to the cheapest monthly plan, which costs $ 11 / month.

What is the difference between and is a self-hosted open source CMS that uses code to create and manage websites. is a blogging platform hosted for you.

How much does it cost to build a website with Wix?
You can technically create a website with Wix for free! While Wix has a free plan, it comes with limitations - you can't link a personal domain name and your site will have Wix ads on it. The prices of the premium plans vary from $ 13 to $ 39 per month (paid annually), or a little more if you'd rather pay month-to-month.

How much does it cost to build a website with WordPress?
You'll need to take care of hosting ($ 5- $ 10 / month) and a domain name (around $ 10 per year). Chances are you'll also want to invest in a paid theme ($ 30- $ 80) as well as additional plugins ($ 15- $ 50). The initial investment will likely cost you around $ 200.

Thank you for your attention and see you soon!