What is Bloomberg's business model

9. Strategy paths in comparison: Bloomberg, Thomson Reuters, Google, Axel Springer

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2015 | OriginalPaper | Book chapter

Summary

The business models of Bloomberg L.P. and Thomson Reuters stand between that of Google Inc. and that of Axel Springer AG: Both generate original content, but generally distribute digitally. "Excursions" by Bloomberg L.P. in the traditional media (TV, print) are not very successful, as the following comparative analysis shows.

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Footnotes
1
Literature about this chapter
title
Strategy paths in comparison: Bloomberg, Thomson Reuters, Google, Axel Springer
DOI
https://doi.org/10.1007/978-3-658-09501-7_9
Authors:
Mike Friedrichsen
Johanna Grüblbauer
Peter Haric