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The SPD and FDP love political gibberish

The communication researchers from Hohenheim believe that the established parties are giving away a great opportunity to interest voters in their content with incomprehensible language in their election programs. Using the example of the Hamburg state elections, it is the left that shines in particular.

Stuttgart - The fact that so-called political spokespersons deter voters is nothing new. It becomes problematic when the parties fail to learn from their mistakes. Because in the election manifestos there are more incomprehensible things than years ago, as the Hohenheim communication researchers have found out. Tapeworm sentences with up to 100 words, technical jargon, foreign words, unconventional terminology or administrative German - the food on offer is difficult to digest.

Even more incomprehensible than at the 2015 election

The research team has recently examined the election programs for the Hamburg state election on February 23. Analysis software was used for this, with the help of which the “Hohenheim Understandability Index” was developed. One finding: the programs are on average even more incomprehensible than in the 2015 election. In a language comparison with other federal states, Hamburg is only in the middle.

The left is the most formally catchy text, with which it has made a significant leap up. All other parties have deteriorated with their index values: The CDU follows in second place, the last place is shared by the SPD and FDP. "All parties could formulate more understandably", judges Brettschneider with a view to successful passages in the introductions and in the final part. The topic chapters, on the other hand, are the result of expert rounds within the party. Evidently there is serious sin.

AfD formulates by far the most populist

As in the recent elections in Brandenburg, Saxony and Thuringia, the use of populist vocabulary was analyzed for the first time. One result: the AfD language is by far the most populist in Hamburg - even more than that of AfD colleagues in the new federal states. The left follows in second place. Populists are unanimous in understanding the people as opponents of an alienated elite, says Brettschneider. Right-wing populists mostly focused on cultural issues (such as migration), while left-wing populists focused on economic issues.

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