What are the most common affiliate networks

Current start-up dates

Affiliate marketing offers a more effective return on investment (ROI) than any other online advertising measure when measured against the capital employed. The greatest advantage of this internet-based commission system between a seller (merchant / advertiser) and a website operator (affiliate / publisher) is its performance-based structure: Only valid success is remunerated, be it generated sales (sale) or another profitable act, e.g. B. a lead.

But when getting started with affiliate marketing, many merchants make some mistakes that cost a lot of potential. Where affiliate marketing newbies have the greatest reserves and how best to avoid the typical mistakes:


Stumbling block 1: Approve publishers in the affiliate network without prior checking
To get started with affiliate marketing, the use of affiliate marketing networks is recommended. These act as intermediaries between registered merchants and publishers and provide the necessary infrastructure, including: for brokering commission or tracking website visitors. If the online retailer decides to put an affiliate program live on the network, the potential partners can apply for it. But inexperienced entrepreneurs in particular often make the mistake of approving all applicants. It is essential to check before approval whether the website is of high quality and actually fits thematically.


Stumbling block 2: Never approve publishers once they have been rejected
Another stumbling block: Many affiliate marketing newbies are not aware of the fact that they can release a publisher who has been rejected, but this happens in no time at all in the affiliate networks and is even recommended in some cases after the publisher has been re-examined. This applies to accidentally rejected partners as well as to publishers who are developing in the meantime and who might be considered for a collaboration at a later point in time.


Stumbling block 3: Failure to keep track of competitors' affiliate commissions
Thinking outside the box is important. The shop operator sets the commission amount - often between three and ten percent of the net value of the goods - for his publisher himself. But this is not just a request concert. Most newbie affiliates try to keep commission levels down to save money. But that's the wrong approach. A look at the competitors shows what the usual commissions are like in the affiliate market. You should orientate yourself on that. If they pay a higher commission, then you will have to follow suit yourself. Otherwise you won't find a publisher.

Stumbling block 4: Set the same remuneration for all partners
Newbies to affiliate marketing often pay the same commission to all publishers. But they are not obliged to do so - the entrepreneur can determine the commissions differently for each publisher group. For example, there can be five percent for all voucher publishers and eight percent for all content publishers. In addition, staggered commissions can be offered. If a partner has generated an above-average number of sales, they will receive a higher fee depending on the agreement.


Stumbling block 5: ignore the market situation when determining the commission amount
What many do not know: The fixed commissions are not set in stone and can be adapted to the respective market situation. In the flourishing Christmas business z. B. the commission can be increased to ten percent, as the turnover increases accordingly. From January onwards, the commission should be reduced again. Even with a small slump in sales, the publisher's remuneration can be adjusted. It is important here, however, to ask the affected partners whether they agree with the reduction. Experience has shown that publishers would rather accept a lower fee than end the collaboration.


Stumbling block 6: Paying commission for canceled orders
If you are not vigilant, you pay extra: If an order is canceled by the customer, the shop operator must also reject the canceled purchases in the networks. If the order is not canceled in the affiliate networks, the entrepreneur pays a commission for free. This is very annoying and completely unnecessary. It is therefore important to regularly check the sales in the affiliate networks and to reject any canceled purchases there.


Stumbling block 7: Use outdated advertising material
For affiliate marketing to be successful, the shop operator must provide the publisher with suitable advertising material. A big beginner's mistake is to think that you don't have to update the advertising material. If a shop operator adds a new product group to his range or starts a new shop campaign, this should also be accompanied by suitable advertising material. New sales partners and customers can only be won with well-maintained and always up-to-date advertising materials.


Stumbling block 8: Only advertise shop campaigns unilaterally

Shedding tunnel vision: The affiliate network is not only used to switch programs and find publishers. The network is another channel that should be actively used for self-promotion. Potential is wasted if you run an action on your homepage, but do not also promote and push it in the network. Because that strengthens brand awareness and increases the awareness of the affiliate partners.


Stumbling block 9: Don't check statistics
Is analysis the be-all and end-all? Not in the eyes of most novice affiliates. They often underestimate the statistical evaluation options that the partner network offers them. It is very important to regularly look at the statistics per partner, per advertising medium and the overall statistics in order to analyze developments and be able to react accordingly. Especially at the beginning it can be determined at which point there is a need for optimization.


Stumbling block 10: Don't actively engage in affiliate marketing
Anyone who believes that affiliate marketing is a sure-fire success is seriously mistaken. Unfortunately, affiliate marketing is a lot more time consuming than most shop owners think at first. In order to achieve the best results, the affiliate program must be supervised. Ideally, you approach the publishers proactively and agree on new actions over and over again. It's simple: the more an online entrepreneur does for affiliate marketing, the more sales they can generate.