Why is marketing important in communication

Good corporate communication - internally and externally

Corporate communication for start-ups

Anyone who works as a start-up on their own corporate communication right from the start can effectively support the stages of setting up a business with the help of marketing and communication. Successful external communication can be helpful when looking for investors and publicizing the company. External and internal communication can also be effective in the search for employees and customer loyalty.

The common thread that runs through a business start-up should also include corporate communication. As a start-up you should formulate clear and realistic goals for your corporate communication. The following questions can guide you in developing corporate communications:

  • Which key messages about my company do I want to convey in my corporate communication?
  • How do I and my company want to be seen through corporate communications?
  • Which target group do I want to address with my corporate communication? Which media can I use for this?
  • How do I imagine communication with employees as part of my corporate communication?

Parts of corporate communication are instrumental and strategic communication that runs under Public Relations (PR). As already mentioned, corporate communication is about developing and communicating a uniform image of the company in the long term. This is supported by public relations by drawing attention to the company in a targeted and strategic manner. In this way, you can market a new product with the help of a PR campaign and, ideally, support it in the media with appropriate reporting. Here, too, the proximity of marketing and communication is evident - but at the same time the differences become clear.

General tips

  • Do not communicate too much - it is often more helpful to use it carefully.
  • Limit yourself to the instruments with which you can best reach your target group.
  • Uniform messages - in all corporate communication channels.
  • Focus in corporate communication on key messages.
  • Communication is a means to an end - and that is sales, not self-expression.
  • Build up a good distribution list with representatives of the press, blogs, forums, etc. for your corporate communication.
Author: Für-Gründer.de editors

As editor-in-chief, René Klein has been responsible for the content of the portal and all publications by Für-Gründer.de for over 10 years. He is a regular interlocutor in other media and writes numerous external specialist articles on start-up topics. Before his time as editor-in-chief and co-founder of Für-Gründer.de, he advised listed companies in the field of financial market communication.