What makes AWS so attractive for companies

Introduction to AWS

Starting your first startup is extremely exciting, but it comes with a few challenges. You need specialist staff who manufacture, maintain and operate your products. You are striving to complete the next round of financing, penetrate the world market and win the trust of your customers. You can achieve the latter by offering them a special experience, always staying innovative and backing up their data. In addition, the costs should be kept as low as possible.

At AWS, we're familiar with this situation, and many of us have seen firsthand the daily challenges entrepreneurs face early on. In 2006, AWS first brought the cloud infrastructure to market. Since then we have been working with countless founders all over the world and supporting them in developing and growing their companies. Some of them have since revolutionized the world.

AWS offers many advantages for startups. This article describes how to use AWS to keep your overheads down, get started developing quickly, and devote your time and energy to developing the aspects of your product or service that make your startup attractive.

What exactly is cloud computing?

The term cloud computing refers to the on-demand provision of IT resources via the Internet at usage-dependent prices. Instead of buying, owning and maintaining physical data centers or servers, a cloud provider gives you access to technology services such as B. Computing power, storage space and databases.

How does AWS work?

Now that we've defined cloud computing, we'd like to bring you a little closer to AWS. AWS is the most extensive and most widely used cloud platform in the world with the most extensive range of services. Millions of customers use AWS to run their infrastructure and applications. Startups and organizations of all types and sizes use AWS services to experiment, innovate faster, reduce costs, and become more agile.

Since we do the main part for you, you have the opportunity to develop and run almost any type of application. This includes social networks, smart cities, genome research, gaming, video streaming, online banking and much more. You use these services with no upfront costs or long-term commitments.

Test different technologies with the usage-based payment model until you find the right one for your needs that is the fastest way to get to market. In this way, the development of the products and functions of startups is completed more quickly and the costs have been kept as low as possible.

The diverse range of AWS services ranges from infrastructure technologies such as data processing, storage space and databases to emerging technologies such as machine learning and artificial intelligence, data lakes and analysis, the Internet of Things, etc.

With some services, you get complete control, while AWS manages the infrastructure and underlying resources. For other services, AWS is responsible for the operation and security of the entire stack, and you just use it. We call this the overall accountability model.

When using AWS services, you decide how much of the main work you want to do.

AWS in action: a relational database for an e-commerce startup

Imagine the following: You are working on your e-commerce startup and you need a relational data store for your application. After experimenting with various relational databases, you decide on MySQL.

You have the option to install this database on a service like Amazon Elastic Compute Cloud (Amazon EC2) which is basically a secure and resizable virtual server. AWS manages the infrastructure right down to the hypervisor. Anything beyond that is your responsibility, e.g. B. Managing the guest operating system, the MySQL engine and the data it contains.

Your ecommerce startup is responsible for updates and security patches, scaling, backups, failover, etc. These tasks are usually unrelated to your main business. A more suitable option is to use the Amazon Relational Database Service (Amazon RDS). With a few clicks in the AWS Management Console, you will have a fully functional relational database of your choice in no time. RDS is a managed service. This means that it takes on time-consuming database administration tasks, such as B. Deployment, patching, backup, recovery, fault detection and repair. This gives you more time for your application, data and your company.

global presence

As soon as you have developed your product, you want to enter the world market and expand your reach. You benefit from the global presence of AWS. The global AWS infrastructure consists of Availability Zones, Regions, and Edge locations.

AWS data centers are grouped with private and redundant fiber optic connections in so-called Availability Zones. Geographic regions, such as For example, Oregon, Ireland, Tokyo, and so on, have multiple Availability Zones. These Availability Zones are also geographically far apart, across natural disaster areas or flood plains, with independent supplies and other isolated units. Using multiple Availability Zones makes it easy to define and operate workloads that are scalable, fault-tolerant, and highly available.

Regions in AWS operate independently of one another; That is, different regions offer different prices and services. Develop your product in a region where you get the best end-user latency and service selection at the lowest price, while complying with data protection laws that apply to your company. AWS edge locations further expand your global reach. AWS Edge Locations allow you to cache and serve content, run code, use security services, connect to the AWS network backbone, and even use space from anywhere. In addition, they offer you proximity to your customers.

This huge global infrastructure is networked across oceans and continents using a specially developed, high-availability private network infrastructure with low latency. This order of magnitude is hard to imagine. We are currently working on the installation of a transpacific cable that will link New Zealand, Australia, Hawaii and Oregon and is 14,000 km long.

Highest standards for data protection and data security

Our infrastructure and services meet the security standards of companies with the highest risk demands, and the same features are available to everyone.

The security experts who monitor and secure our infrastructure are also responsible for developing and maintaining our wide range of innovative security services. They support you in meeting your security, compliance and legal requirements.

AWS offers a free tier for testing many services. Find out how long you can use which resources under the free tier and align your workloads for the best possible use. You may qualify for our AWS Activate program, which provides credits, support, and training for free. Check our Activate page to ensure you're eligible and apply.

Every journey starts with the first step. Now that you're familiar with cloud computing and basic AWS concepts like regions, availability zones, and services, things get really exciting.

Have fun and keep developing!