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The new LinkedIn design: all functions, all innovations

Last updated on June 24, 2019 at 3:20 pm

At the beginning of 2017, LinkedIn activated the new design that had been announced since September of the previous year for all users. In addition to the changed look and feel, the operators also dismantled the main menu into its individual parts and reassembled it. In fact, according to Chris Pruett, Senior Director of Engineering, it is the most comprehensive remake since the business platform was launched in 2002.

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In this guide, both newcomers and power users will find all information about the new functions. The completely overhauled LinkedIn may look very similar at first glance, but in detail - for example in the search or in the news feed - there are a number of novelties in addition to the changed look and feel that you should be aware of.

Exciting times for the home base of business networking: At the end of last year, Microsoft announced the purchase of the 470-user platform, followed in September by the first preview of the new design, which has been rolled out worldwide for all language versions in recent weeks.

It wasn't just about a graphic modernization of the site, but also about fine-tuning the strategic direction. From a purely visual point of view, the new desktop version approximates the already outdated LI apps for Android and iOS; in terms of usability, the company is placing a stronger focus on messaging, a more customizable news feed and tidy profiles.

The disappearance of the submenu item “My Updates” from the main navigation caused confusion for many users. But don't worry, your status updates will by no means go into nirvana.

1. Where can I find my own status updates including statistics?

The feature is still there, even with more meaningful statistics. Only the way there doesn't seem to be intuitive for many users. I also had to search first, and at least I claim to be a LinkedIn expert.

You can access your activity feed either via this direct link by replacing "USERNAME" with your short URL:


The subnavigation under "Activities by YOUR NAME" enables you to switch between your articles, status updates and all activities.

Alternatively, click in the main menu on "You" and then on "Show profile". Once there, click on "XX views of your share":

You get to the list of your postings - here LinkedIn shows the views.

Another click on the view number of a single post loads a pop-up in which LinkedIn gives you more detailed information about the accesses:

You will find the following information here:

  1. The total number of views
  2. The most common industries / functions / countries of origin of your readers
  3. Distribution of access according to contacts and extended network
  4. Tips for articles that might interest your network.


The articles recommended here are postings on articles to which your network has responded with particular interest. This function is extremely powerful to increase the visibility of your own profile. In no case should you only post your own self-promotion in continuous fire mode, but orientate yourself on content that is inspiring and helpful.

2. What has changed with the new LinkedIn?

2.1 The new LinkedIn main menu

The new main navigation is divided into the menu items begin, Your network, Jobs, news, announcements, you as Apps and Advertise on. Behind begin hides the newsfeed as before, Your network lists the existing contacts as well as new contact suggestions and enables, as before, synchronization with existing online address books. The search within your contacts leads to the new search mask with the preselected option "Connections 1st degree" (see point 2.2). Under Jobs configure your search agent or offer positions within your company.

news brings you to "LinkedIn Messenger", which is now much more present on the platform. (see 2.3), behind the somewhat poorly translated menu item announcements hide all notifications. "It" contains short links to your own profile including settings and lists all company and showcase pages for which you are an administrator.

Under Apps you can find all other offers. In addition to Learning, ProFinder and Slideshare, the groups also migrated here. With the last menu item Advertise LinkedIn's Ad Manager is now much more prominent in the main navigation.

2.2 The revised search

There is only one universal search box through which all inquiries are processed. Immediately after typing the first letter, the search shows auto-completion suggestions. If you press "Enter", LinkedIn presents all search results in a list that can be further filtered with 9 different filters, including locations, industries and universities.

The full text search for posts and articles has already been announced but is currently not yet available.

2.3 Direct messaging with built-in business intelligence

The topic of messaging was apparently at the top of the priority list during the redesign. As with Facebook, a chat-like message pop-up is now permanently present at the bottom right of the page.

Depending on the width of the screen, two to three individual conversations pop up next to each other at the same time. Messages including attachments and images are sent directly with the Enter key. Here, LinkedIn has obviously geared itself very much towards Facebook's Messenger integration.

In addition to improved usability, LinkedIn also promises integrated "business intelligence". According to the official blog, this feature works like this:

We'll also start serving up insights across the site to help you break the ice in any conversation and connect you to your next opportunity. For example, if you see a new job posting you're interested in, we'll suggest someone within your network who works at the company.

I have not yet been able to test this introduction function - however, as a freelance consultant, I never apply for jobs.

2.4 News feed news

As before, a mixture of algorithms and human editors is used to feed the news feed. The selection of the displayed status updates has been further personalized and refined. Using the context menu, you can finally copy the deep links to individual status updates or hide posts or people completely.

As before, LinkedIn distinguishes between status updates (text, text with images or links with preview) and articles. The latter was previously written by clicking on the pencil symbol, which has now given way to a more meaningful "write article" link.

The conversion of the news feed has not yet been completed. LinkedIn has announced additional features for the targeted tracking of individual posts and topics.

2.5 Better suggestions for optimizing personal profile

LinkedIn has also stepped up with suggestions for optimizing its own profile. Among other things, skills are suggested that recruiters from the industry are looking for. I cannot provide any further information about this improved function, as my profile is completely filled out.

Speaking of which Knowledge and skills: Where previously 10 of them were immediately displayed on the profile, there are now only three. All other skills are available, but are only presented after clicking on "Show XX more".


Check that the three most important knowledge and skills to you are at the top of the list. If not, click the pencil icon in the top right corner and drag and drop your skills accordingly.

2.6 New sizes for the header images on profiles and company pages

The new design also changes the format of the header images for both personal profiles and company pages. LinkedIn recommends a file size of 1536 × 768 pixels for both.


The top and bottom cropping changes depending on the size of the output device. If you want to place logos and text in your header image, you should use the middle third and then position the image appropriately on the desktop. This works by clicking on "Update background photo" -> "Change image position".

However, LinkedIn also uses the same image in the mobile app, and here the search field and profile photo also overlap the middle third. Meaningful, flexibly trimmable images without text messages are best.

3. Which functions have disappeared?

The metric You rank in the top XX% for profile views among professionals like you has been omitted without replacement. Linked does, as described above, provide detailed information on the reach of its own contributions, but has deleted the comparison with the "competition".

Company Pages are only displayed to logged-in users. If you call up the URL of a page directly, you no longer see a short version, but are directed straight to the log-in screen.

Some additional search filters such as area of ​​activity or years of professional experience are only available for higher-priced pro accounts such as Sales Navigator or Recruiter. With this, LinkedIn probably wants to encourage users from the human resource sector to insert more coins.

4. Conclusion - Quo Vadis, LinkedIn?

Design updates to services and platforms that you use almost every day are always difficult. But LinkedIn had good reasons to change the familiar environment - a fresher look was long overdue, and overall I really like the rather cautious changes.

Newsfeed, messaging and an easier-to-use search will make LinkedIn much more accessible for newcomers, and I'm already very excited about the future development of the newsfeed. For the competition, in my opinion, the train has long since left, so that LinkedIn is strengthening its position as a leading social media business network with the 2017 update.

Keywords:Business, LinkedIn, liport, litu, network, newsfeed, redesign