Blog commenting is important for SEO
The 10 most important SEO tips you should know
A lot has changed in the world of SEO.
However, some fundamental principles remain the same.
The targeting of keywords no longer works if it only serves the purpose of improving the organic rankings. Still, keywords are important.
Not only do keywords provide fuel for SEO, they reveal a lot about users and what they are struggling with.
There are so many SEO techniques out there that it is now almost impossible to figure out which ones to stick with and which ones to safely ignore.
Both B2B and B2C marketers want more leads with search engines, because with these the chance of a conversion is 8.5 times higher than with outbound leads.
Brian Dean has created a fabulous new post introducing 200 Google Ranking Factors. This post is now very popular and has generated thousands of new leads for Brian with organic searches.
This article may not be as thorough as Brian's. Instead, I'll show you the 10 most important SEO tips you should know.
If you only focus on these techniques, you will definitely attract more organic traffic to your blog and improve your search rankings, all without risking a penalty from Google.
1. Remove anything that is slowing down your site.
The speed of your page loading is a critical factor in SEO.
Before, you could get away with a slow loading site. I can still remember having to wait 5 minutes for a popular news site to load completely.
I am sure you can understand the feeling.
It's not a positive experience and in today's market it is a death sentence.A slow site can prevent people from buying your product.
Data from Strange Loop shows that a 1 second delay in loading time can result in a conversion loss of 7%.
From the perspective of a potential buyer, a slow site is a dubious site. Point.
The loading speed of a page is crucial, both for the user and for Google. According to eConsultancy, "40% of people leave a website that takes more than 3 seconds to load."
As companies increasingly use search engine optimization to generate targeted leads to increase their income, the demand for speed is enormous.
On April 9, 2010, Google added page loading speed to the top ranking factors.
That means you are fighting a losing battle for good organic placement when your pages are slow. Regardless of the quality of your content and your professional website design.
Clear out your sidebar and keep only necessary widgets.
Visit Ubersuggest to find out how you can get more out of the search engines by improving your loading speed.
Step # 1: Enter your domain and click on "Search".
Step # 2: Click on “Site Audit” in the left sidebar.
Step # 3: Scroll down to check your loading speed.
In this section you can see how quickly your website loads and how quickly individual elements become visible to the user.
My desktop version loads in a second, my mobile website takes two seconds. Both results are rated “excellent”. If your website scores worse than “excellent”, you need to reduce loading times.
First, take a look at the additional information provided. “Speed Index” shows how quickly the content of your site becomes visible. If the content doesn't load fast enough, there is a risk that visitors will jump off the website because they are impatient and don't want to wait.
With every half a second of additional loading time, a larger percentage of your visitors will jump off the website. The improvement in loading time by only half a second therefore has an impact on your traffic.
2. Link to other websites with relevant content.
Linking to other blogs is critical to growth,
... says Brian Clark, founder of Copyblogger Media.
Most people think linking to other relevant and reputable content sites is bad because it takes people away from your website.
According to Rand Fishkin, founder of Moz,
the linking to other sites sends verifiable traffic. It makes your site a more valuable and easier to assess resource.
If you read my blogs, you will have noticed that linking to other websites is the norm. Whenever I write a new post, I refer to other trustworthy sites.
You cannot expect anything from others if you are not ready to give something yourself first. For example, if you want to receive referrals from reputable blogs, you should show your willingness to link to these blogs from within your own content.
Of course, you should only link to content pages that offer added value. This is a good SEO practice.
In addition, you can notify influencers when you link to them. If your article is useful, they may link back to you, share your post, or even email it to their subscriber list through their mailing list.
3. Write for people first and then for search engines.
Lately I've noticed that more and more bloggers and writers are turning to the old SEO methods. If this sounds familiar, it's time to change your mindset.
Many people still don't focus on long-tail keywords and prefer to manipulate the search engines.
That is the wrong approach.
Instead, write content for the users, for the people who have eyes to read and credit cards to buy your product. Search spiders are just scripts - they don't buy your products.
Copyblogger is my number 1 point of contact when it comes to putting the user in the foreground. No wonder Brian Clark is so successful. He even turned Copyblogger into a multi-million dollar digital marketing company.
And all because a marketer like you discovered a passion for helping other people. That's what drives me too - and maybe even you.
What exactly does it mean to write primarily for the user and only then for the search engines?
Well it's pretty easy.
Just forget that Google exists when you write.Instead, create content that will help others. This is called SEO copywriting.
The funny thing is, as soon as you put the users first, you will automatically write useful content that will be rewarded by search engines, because search engines follow the users. Not the other way around.
4. Get other trusted sites to link to you.
To a large extent, backlinks are still the backbone of search engine rankings.
If you combine do-follow and no-follow links, you get a natural link profile that is even rewarded by Google.
Content marketing is all about creating shareable content and creating desire and urgency in people to link to you.
Do you know why so many bloggers link to my QuickSprout.com and NeilPatel.com posts?
The biggest factor that determines my success is that I invest a lot of time, money, and resources in creating each article or other piece of content.
How much effort do you think I put into creating “The Complete Guide to Building Your Personal Brand”?
If you are at the forefront of your industry, creating useful content and linking to reputable blogs, you will see that more people will link you all by yourself.
5. Work with web analytics right from the start.
Once your SEO goals are clear, you need software that will monitor what is working and what is not.
Google Analytics, Google Search Console and other private software solutions for web analysis can help you to measure your success.
Tools like CrazyEgg show you what your visitors click on and how they leave your website.
You should have set up the web analytics before you send the first visitors to your page or landing page.
6. Write individual and relevant meta descriptions for each page.
Another important SEO tip that a lot of people don't take to heart is well-worded meta descriptions.
The meta description is the first thing people see when Google presents your page to users as a search result.
Google doesn't like duplicated content on principle. Yes, there are times when it is necessary to quote a paragraph or sentence from another page (and refer to the source), but if duplicating content becomes the norm for you, you can expect sanctions from Google.
In the same way, duplicate meta descriptions can get you in trouble. But even if you do not receive a sanction immediately, you still do not create a good experience for the user.
You can't have the same meta description for an email marketing page and a marketing sales page.There is a huge difference between these topics, and your meta descriptions should reflect that fact.
If you use WordPress, you can fix duplicate meta descriptions by installing the all-in-one SEO pack or the Yoast plugin.
Then go all the way down to the bottom of the page in the WordPress editor and add individual headings and meta descriptions.
7. Use only legible and meaningful URLs.
If users can't read or understand your URL, the URLs can also be confusing to search engines.
This is what the URLs of my page look like:
Granted, the URL above is long, but easy to understand for both users and search engines. It doesn't contain numbers or characters, just words and hyphens.
Avoid page urls like these:
Do not forget,Search engines follow users.
Brian Clark once said that Google bots are like toddlers who need regular feeding. And he's right.
Even in the age of search evolution, including RankBrain, search spiders are still programs, not humans. You have to treat them accordingly.
When introducing a new URL structure, you can stick to Brian Dean's structure. He makes sure that all of his URLs contain only 2-4 words each.
This allows users to remember the URLs, they are search engine friendly and easy to enter. Copyblogger uses the same principle.
You can find out more about optimizing your page URLs in this infographic:
8. Gain momentum with social signals
Yes, social signals are important and you should focus on getting more of them.
It is true that Google did not add the social signals to the algorithm factors of the ranking. But I've personally found that social signals affect search engine rankings.
You do not believe me?
Several case studies have already demonstrated the influence of social shares, likes, tweets and pins on search rankings.
Moz was first listed on Google as a “Beginner's Guide” after Smashing Magazine tweeted about the guide. Shrushti's search engine ranking improved from page 400 to page 1. All due to social media.
Do you want to get more social signals? The rules haven't changed. Here is a summary:
- Create useful and share-worthy content.
- Provide your posts with buttons for sharing and make them easily visible.
- Encourage people to share by asking them to.
- Hold competitions on social networks to get more shares.
- Mention and link to influencers / power users and notify them.
... And much, much more.
9. Use the right keywords for your images.
Images are very important for search engine optimization.
Google even dedicates a separate area to the search results for images. That should show you how important images are to the company.
When users are looking for a particular image, how do they search for it?
Use the correct keywords in the picture name and accompanying text (such as the caption). Of course, that's not a carte blanche for keyword stuffing.
But if your picture has a"Blue ladies hat" shows, do not name your picture"Click here to buy the hat."
Always remember, relevance is more important than creativity or cleverness in SEO.
10. Create and publish unique content to improve your rankings.
According to the Content Marketing Institute, creating unique and engaging content is a challenge for most marketers.
Whether you're a B2B or B2C marketer, you need to be disciplined when it comes to creating content.
It's even more important than you think because of the freshness factor. Unique content is one of the factors that influence the freshness score and, accordingly, the search engine rankings.
If you're not Brian Dean, who has mastered the art of content marketing like no other and regularly attracts tens of thousands of users reading a new post,then the easiest way to optimize your freshness score is to consistently and regularly create new content.
If you've made the decision to market your business online, creating unique and helpful blog posts is not an option -it is a must.
The age of a domain or website is also critical to your success. For this reason, you shouldn't keep changing your domain name. Pick one and stick with it unless you have a very good reason to change it.
This can happen sometimes, by the way - but don't let it become a habit. I've been using QuickSprout for over 10 years and I plan to keep the domain name.
If you've published a post in the past that is no longer relevant, especially due to recent changes from Google, it is better to update this page rather than creating completely new content.
That way, you'll keep all of the backlinks, social media shares, and other on-site engagement metrics you've already received.
Finally, focus on creating content around long-tail search terms (e.g. social network marketing techniques), rather than main keywords (e.g. social networks).
When building links, pay attention to quality, not quantity. And don't forget to optimize your website for mobile use.
If you follow these important SEO tips, you're guaranteed to create better content, attract more organic traffic, acquire more leads, and generate more sales.
Which SEO tips do you think are most important for improving search engine rankings?
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